PART I: THE GLOBAL MANAGER’S
ENVIRONMENT 1
Chapter 1 Assessing the Environment–Political,
Economic, Legal, Technological 1
Chapter 2 Managing Interdependence: Social
Responsibility and Ethics
COMPREHENSIVE CASES
New: Case 1 Coca-Cola’s Business
Practices: Facing the Heat in a Few Countries (Global)
New: Case 2 Google in China: The Big
Disconnect (China)
New: Case 3 Allure Cruise Line:
Challenges of Strategic Growth and Organizational Effectiveness
(Part 1).
PART II: THE CULTURAL CONTEXT OF GLOBAL
MANAGEMENT
Chapter 3 Understanding the Role of
Culture
Chapter 4 Communicating Across
Cultures
Chapter 5 Cross-cultural Negotiation and Decision
Making
COMPREHENSIVE CASES
New: Case 4 Nora Sakari: A
Proposed Joint Venture in Malaysia (Finland and
Malaysia).
New: Case 5 Allure Cruise Line:
Challenges of Strategic Growth and Organizational Effectiveness
(Part 2)
Case 6 Guanxi in Jeopardy: Joint Venture
Negotiations in China
PART III: FORMULATING AND IMPLEMENTING
STRATEGY FOR INTERNATIONAL AND GLOBAL
OPERATIONS
Chapter 6 Formulating
Strategy
Chapter 7 Global Alliances and Strategy
Implementation
Chapter 8 Organization Structure and Control
Systems
COMPREHENSIVE CASES
New: Case 7 Dell’s
Problems in China
New: Case 8 Starbucks’
International Operations (2006) (Global)
New: Case 9 Note on the Auto
Industry
New: Case 10 Renault-Nissan:
The Paradoxical Alliance (France/Japan)
New: Case 11 DaimlerChrysler
AG: A Decade of Global Strategic Challenges Leads to Divorce in
2007
New: Case 12 Allure Cruise
Line: Challenges of Strategic Growth and Organizational
Effectiveness (Part 3)
PART IV: GLOBAL HUMAN RESOURCES
MANAGEMENT
Chapter 9 Staffing, Training, and Compensation
for Global Operations
Chapter 10 Developing a Global Management
Cadre
Chapter 11 Motivating and
Leading
COMPREHENSIVE CASES
New: Case 13 Infosys’ Global
Delivery Model (India)
Case 14 A First-Time Expatriate’s Experience in a
Joint Venture in China
New: Case 15 Allure Cruise Line:
Challenges of Strategic Growth and Organizational Effectiveness
(Part 4)
INTEGRATIVE SECTION
Integrative Term Project
New: Integrative Case: Wal-Mart’s Globalization
Strategy (2007)
GLOSSARY
ENDNOTES
NAME AND SUBJECT INDEX
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