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International Marketing and Export Management


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Table of Contents

  • 1 International marketing and exporting
  • 2 Bases of international marketing
  • 3 The international environment: culture; economic forces; and competition
  • 4 The international environment: government, political and legal forces
  • 5 Market selection: definition and strategies
  • 6 Information for international market(ing) decisions
  • 7 Market entry strategies
  • 8 In depth with entry modes
  • 9 Nonexport entry modes
  • 10 Product decisions
  • 11 Pricing decisions
  • 12 Financing and methods of payment
  • 13 Promotion and marketing communication
  • 14 Supply chain management/logistics and handling export orders
  • Glossary
  • Index

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