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Internet Research Illustrated
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UNIT A: SEARCHING THE INTERNET EFFECTIVELY. Understanding Internet Search Tools. Using a search toolbar. Creating an Internet Research Strategy. Identifying the Right Keywords. Performing a Basic Search. Why do search results vary with different search engines? Adding Keywords Arranging keywords. Using Phrase Searching. Other ways to search using phrases. Analyzing Search. Understanding Evaluative Criteria. Understanding Wikipedia. Evaluating a Web Page. Considering what others say about Web pages. Evaluating bias. Citing Online Resources. Copyright and plagiarism. UNIT B: CONSTRUCTING COMPLEX SEARCHES. Understanding Boolean Operators. Remembering Boolean logic. Narrowing a Search with the AND Operator. Using the plus sign. Keeping a search diary. Expanding a Search with the OR Operator. Restricting a Search with the NOT Operator. Using Multiple Boolean Operators. Using multiple Boolean operators instead of advanced search forms. Searching with Filters. Filtering domains in the URL. Combining Boolean Operators and Filters. Using the search text boxes on an advanced search page. Using Advanced Search Operators. Using Metasearch. Maximizing metasearching. UNIT C: FINDING SPECIALTY INFORMATION. Understanding Subject Guides. Using a Subject Guide. Understanding distributed subject guides. Understanding the Deep Web. Comparing the visible and invisible Web. Searching Periodical. Finding Places. Finding People and Businesses. Finding personal email addresses and telephone numbers. Using a Specialized Search Engine. Finding a specialized search engine. Finding Online Reference. Finding Government Information. Finding state and provincial government sites. UNIT D: SEARCHING THE SOCIAL WEB. Understanding Social Media Searches. Recognize the wisdom of the crowd. Searching Social Networks. Finding discussion groups or forums. Navigating the Blogosphere. Understanding RSS. Scanning Microblogs. Understanding Enterprise Social Software. Searching Video Sites. Using YouTube's Advanced Filters. Searching Photo Sharing Sites. Understanding copyrights and licenses. Searching Social News Sites and Article Directories. Social bookmarking sites. Finding Answers with Q & A Sites. Understanding a Wiki. Using Social Media Search Engines. Understanding Social Media Dashboards.

About the Author

Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker. Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Puppet Labs and Gates NextGen Open Source Courseware Grant. She has co-authored five leading-edge textbooks, including the best-selling INTERNET RESEARCH ILLUSTRATED and the popular SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH. Ms. Barker created the first accredited social media marketing certificate in Washington State. She also developed and teaches the certificate's core courses for Spokane Falls Community College, which include marketing, social media marketing, search engine marketing, and social media strategic planning courses. Ms. Barker is pursuing an M.B.A. at Willamette University. She received her undergraduate education at Gonzaga University, graduating with a B.A. in public relations and advertising. She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. She has established herself as an authority on LinkedIn. In addition, she is a sought after speaker at conferences such as InnoTech and ITEXPO. For more information about Ms. Barker, visit: www.linkedin.com/in/melissasbarker.

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