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Interpreting Qualitative Data


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Table of Contents

Part I: Theory and Method in Qualitative Research Chapter 1: What is Qualitative Research? Chapter 2: Designing a Research Project Chapter 3: Generalising from Qualitative Data Chapter 4: Credible Qualitative Research Chapter 5: Data Analysis Chapter 6: Research Ethics Part II: Methods Chapter 7: Interviews Chapter 8: Focus Groups Chapter 9: Ethnography Chapter 10: Documents Chapter 11: Naturally Occurring Talk Chapter 12: Visual Images Chapter 13: Mixed Methods Part III: Implications Chapter 14: Writing Your Report Chapter 15: The Relevance of Qualitative Research Chapter 16: The Potential of Qualitative Research

About the Author

David Silverman is Visiting Professor in the Business School, University of Technology, Sydney, Emeritus Professor in the Sociology Department, Goldsmiths' College and Adjunct Professor in the School of Education, Queensland University of Technology. He has lived in London for most of his life, where he attended Christ's College Finchley and did a BSc (Economics) at the London School of Economics in the 1960s. Afterwards, he went to the USA for graduate work, obtaining an MA in the Sociology Department, University of California, Los Angeles. He returned to LSE to write a PhD on organization theory. This was published as The Theory of Organizations in 1970. Apart from brief spells teaching at UCLA, his main teaching career was at Goldsmiths College. His three major research projects were on decision making in the Personnel Department of the Greater London Council (Organizational Work, written with Jill Jones, 1975), paediatric outpatient clinics (Communication and Medical Practice, 1987) and HIV-test counselling (Discourses of Counselling, 1997). He pioneered a taught MA in Qualitative Research at Goldsmiths in 1985 and supervised around 30 successful PhD students. Since becoming Emeritus Professor in 1999, he has continued publishing methodology books. David regularly runs qualitative research workshops for five universities in Sydney and Brisbane. He has also run workshops for research students in Finland, Norway, Sweden, Denmark, France, Sri Lanka and Tanzania. Since 2000, he has done voluntary work with people with dementia. resident in an old people's home Besides all this, David's other interests include classical music, literary fiction, bridge, county cricket and spending time with his grandchildren.


Students who are truly interested in understanding the present digitalized society would be lost in its complexities without the help and support of the most experienced analyst of qualitative material, David Silverman. His textbooks adapt and evolve in tact with global developments and should be read by faculty and students from all social science domains.

-- Barbara Czarniawska
Cutting-edge and friendly. Offers even more of what we've come to expect. Practical, yet conceptually astute. Critically attuned to new developments, such as the uses and misuses of mixed methods designs and the convenience of smart phone technology. Packaged in an approachable format that virtually welcomes the reader aboard -- Endorsement

The best practical guide to doing qualitative research just became even better with this new edition, which adds insight into using Mixed Method designs as well as exploring the potentialities of digital data and smartphones as data collection devices. Theoretically informed, practically oriented and engagingly composed, this book beats the others hand down!

-- Stewart Clegg

As someone new to qualitative research, this book has been invaluable to me. It is detailed, well organized, simple to follow, and is a wonderful resource with useful examples. It is a MUST for anyone new to qualitative research.

-- Wahida Sharman

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