Only multimodality textbook on the market. Written in an accessible style by a respected author in the field Written in an accessible style by a respected author in the field. Images included throughout Images included throughout. Four colour plate section Four colour plate section. Chapters split into two sections: the first outlines the tools for analysis and the second takes readers through examples of analysis Chapters split into two sections: the first outlines the tools for analysis and the second takes readers through examples of analysis.
David Machin is Lecturer in the Department of Media and Communication at the University of Leicester, and has previously taught multimodality for four years at the Centre of Language and Communication at Cardiff University.
Introduction to Multimodal Analysis overall provides a superbly
structured, highly readable survey of multimodal analysis, which
balances structuralist interests with a broader critical view,
enriching discourse studies with valuable insights from art
history, cultural theory and psychology. * Journal of
David Machin has written a highly accessible textbook for a wide array of readers, showing how visual communication can be systematically analysed in order to discuss uses of semiotic resources and their meaning potential. The critical discussion of the theoretical assumptions behind a visual grammar of images is also highly relevant. The clear style in which the book is written also gives the book the potential to be used as a course book for university students with other mother tongues than English. The value of this should of course not be underestimated. * Visual Communication *