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1. Introduction 2. Signs and Things 3. How Shall a Sign be Called? 4. Peirce 5. Modes of representation 6. Medium Matters 7. The Mute Poem 8. Rhetoric of the Image 9. Conclusion Bibliography Index
Peircean introduction to visual rhetoric and a powerful system of semiotics quite distinct from the Saussurean structuralist tradition.
Tony Jappy is Emeritus Professor of English Linguistics and Semiotics at the University of Perpignan-Via Domitia, France.
Jappy's [book] ... is easily accessible and indeed a pleasure to read. Through Jappy's writing, the reader becomes intimately connected with both the theory and the theorist ... Peirce, as well as his work, are enlivened through Jappy's writing ... Jappy's writing about Peirce is straightforward and lucid for readers who are unfamiliar with Peirce and/or semiotics more generally, or simply need refreshing in Peircean logic. * International Journal for the Semiotics of Law * Books that apply Peircean semiotics to visual images are relatively rare, and rarer still are books which, like that of Tony Jappy, review a large number of concepts developed by Charles Sanders Peirce in order to provide tools for the analysis of visual signs. * Revue Cygne noir (Bloomsbury translation) * Peirce's scholarly life was one dedicated to understanding the nature and rhetorical function of both verbal and pictorial representation. Jappy's book clearly demonstrates how the powerful - and often poorly understood - framework of Charles S. Peirce's semiotics may be applied successfully to the analysis of pictorial documents. This book is a milestone in the centennial of Peirce's death that we are commemorating in 2014. -- Jaime Nubiola, University of Navarra, Spain Tony Jappy's new book is a masterful application of Charles Sanders Peirce's theory of signs to the visual world, a thoroughly-grounded exploration of the proposition that seeing is knowing in all its multifaceted details. The author's extensive pedagogical experience and the wealth of illustrative material make Introduction to Peircean Visual Semiotics an indispensable guide to the subject. -- Michael Shapiro, Brown University, USA