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CONTRIBUTORS; PREFACE; ACKNOWLEDGMENTS; PART ONE: THE RATIONALE FOR PRACTICE; PART TWO: PUBLIC RELATIONS OPERATIONS AND PRACTICE; INDEX
Joy Chia is the Head of the School of Applied Media and Social Sciences, Monash University. In her previous position she was the academic director of the public relations undergraduate and postgraduate programs at the University of South Australia. Joy is a Fellow of the Public Relations Institute of Australia (PRIA) and past PRIA (SA) President. Dr Gae Synnott is the director of Synnott Mulholland Management Services (SMMS), a Perth-based management and communications consultancy, and is a Fellow of the Public Relations Institute of Australia (PRIA). SMMS, which has been in operation since mid 1997, provides advice mainly to state and local government, as well as to the resources sector in Western Australia.