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Investing in Financial Research


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About the Author

Cheryl Strauss Einhorn is the creator of the AREA Method, a decision making system for individuals and companies to solve complex problems. She is the founder of CSE Consulting and the author of the award-winning book Problem Solved: A Powerful System for Making Complex Decisions with Confidence & Conviction. Einhorn teaches as an adjunct professor at Columbia Business School and has won several journalism awards for her investigative stories about international political, business and economic topics. Learn more at


"I have been lucky to witness Cheryl's work on her AREA method over the last few years. To me, it is a work of genius. Cheryl has literally broken the code on all aspects of critical thinking both left and right brain. Her work is for everyone from young to old. It is enduring and will evolve as more people adopt the AREA Method in their toolbox for thinking. Hats off!" -- Joseph Platt, Director at companies including CONSOL Energy and BlackRock Liquidity Funds, a Trustee at Blackrock Collateral Trust and a General Partner at Thorn Partners LP
"Investing in Financial Research should sit on every investor's bookshelf between Graham's The Intelligent Investor and other seminal finance textbooks. It addresses a key gap in the finance literature, by explaining how to conduct financial research using a structured, replicable process that addresses the incomplete, imperfect, and often biased information we encounter in the 'real world.' I wish I learned this content earlier in my career-All of my employees will be receiving a copy of this book." -- David McCombie III, Founder and Chief Executive Officer of McCombie Group, a private investment firm
"In an era dominated by algorithms, people have stopped learning how to think for themselves. Cheryl Strauss Einhorn's Investing in Financial Research is the antidote, providing a system that will train you to analyze and synthetize like the experts." -- Jesse Eisinger, Pulitzer Prize winning Journalist and Senior Reporter, ProPublica
"Investing in Financial Research is a very thorough, thoughtful and well organized book and a must-read for any serious investment professional. Cheryl's deeply researched content, real world case studies, and tearsheets provide both a practical framework and applicable toolkit for readers to use in their own investment research process. This book is now a staple on my bookshelf. Thank you, Cheryl, for this contribution to the investment community." -- Albert Luk, Portfolio Manager, Cayre Family Office
"Investing in Financial Research is the most pragmatic, in-depth, and comprehensive hands-on guide for conducting investment research available. Einhorn's process will deliver insightful, unbiased, and perceptive investment decisions. The book is a straight forward and systematic guide to clarity." -- Paul Johnson, Adjunct Professor of Finance, Columbia Business School, Columbia University, and co-author of Pitch the Perfect Investment
"Why wasn't there a book like this when I started out as a stock market sleuth?" -- Bill Alpert, Investigative Reporter, Barron's
"Cheryl Einhorn, step by step, takes us through how to apply her highly acclaimed AREA Method to financial research. Investing in Financial Research is exceptional, easy to read, and complete with examples of the method's applications. While the book's natural audience is investigative journalists, it will undoubtedly benefit securities analysts and business school students, and should be an essential part of a reference library for accounting, valuation and finance professionals." -- Vladimir V. Korobov, Partner, Marcum LL

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