Table of Contents

Why We Can't Tell You What Buffet Knows and What Will Make You Money Why the Programmes for the Private Investors are Kept Different to the Programmes for the Professional Viewer We Produce Programming Which Gets Sponsors What Doesn't Sell Advertising - So You Won't See It How to Interpret CEOs and Analyst Comment on Financial TV Never Having to be Confused by Financial News Again What the Viewer Never Sees from this Side of the Camera Inside Mayor Mike's Baby: The Bloomberg Way

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About the Author

ALPESH B. PATEL is an international bestselling author of several books and a professional investor. He is a Financial Times Columnist and Bloomberg Television's Award Winning Internet and Online trading Specialist and co-presenter of '@Bloomberg' and 'Bloomberg Money'. He is also Visiting Fellow in Business at Corpus Christi College, Oxford University, UK. He was Favourite Financial Personality (Runner Up) at the UK Private Investor Awards 2005.

Reviews

'Seasoned traders and new investors alike will learn much from Alpesh Patel's 'no nonsense' guide to the industry.' - Philip Hampsheir, Former Bloomberg Presenter 'An intriguing book, by one of the savviest traders around. It explores the areas like asset allocation and diversification that are often neglected and little understood by the average private investor. Read this book, and you are guaranteed to be a better investor.' - Peter Temple, Financial Times columnist and author 'Once again Alpesh debunks perceived institutional wisdom and offers valuable and entertaining insight to the thinking investor. Whether you are new to investing or have been doing it for years, you will feel empowered by this thoroughly readable book.' - Lindsay J. McNeile, Chairman, Worldspreads.com 'As a trader and a financial journalist himself, Alpesh Patel is uniquely qualified to give a behind-the-scene view of financial markets, and their interaction with the media. This book gives a very intelligent view of the art of investing, and debunks a lot of myths. I recommend it to anyone who is serious about investing.' - Bernard Oppetit, Founder, Centaurus Capital (a $2billion hedge fund)