Quickly and effectively reorganise your business around what really matters- the profit
Jonathan L.S. Byrnes is a Senior Lecturer at MIT. He has authored over 100 books, articles, cases, notes, and expert submissions. He wrote a monthly column on managing profitability, "The Bottom Line," in Harvard Business School's e-newsletter. Byrnes also runs a consultancy through which he has advised over 50 major companies and industry associations. He has served on the Advisory Boards of Objectiva Software and Autopart International, and is currently on the Advisory Boards of danoo, OCO, and WaveMark.
"Jonathan's rare combination of academic's insight and
practitioner's experience has enabled him to create a series of
important business innovations that have really worked."
- Roy Shapiro, Philip Caldwell Professor of Business Administration
and former senior associate dean, Harvard Business School
"This is a comprehensive guide to improving your company's
profitability. Every manager in your company should read it."
- Vijay Govindarajan, Earl C. Daum 1924 Professor of International
Business, Tuck School of Business, and coauthor of "The Other Side
of Innovation"
"Jonathan Byrnes delivers great news for managers: There is plenty
of profit hidden in your company-if you know where to find it."
- Sean Silverthorne, editor of Harvard Business School "Working
Knowledge"
"Jonathan Byrnes has created a systematic process for analyzing
profitability. His research offers practical advice that will help
organizations unlock their profit potential witho
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