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It's Called a Breakup Because It's Broken
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/ Key title The latest book by Greg Behrendt, author of the multi-million plus copy bestseller 'He's Just Not That Into You', is another hilarious, wry and wise take on relationships and how to move on when one goes sour. / Greg's first book, 'He's Just Not That Into You', has topped bestseller lists all over the world and sold more than 2 million copies. It reached the Number One position in Australia (beating out the Da Vinci Code). Two entire episodes of the Oprah Winfrey show were devoted to it. / 'It's Called a Break-Up' has benefited from a huge launch in the US. / To be supported by an extensive cross media marketing campaign including press, online and 3rd party promotions. / Anticipate that authors will tour for publication resulting in extensive coverage. We intend to widen our coverage to also include late night talk shows and other relevant media. / First serial ran in You Magazine 6th November.

About the Author

Comedian Greg Behrendt was a consultant for three consecutive seasons on `Sex and the City', where he and Liz Tucillo, a writer on the programme, developed the idea for the bestselling book `He's Just Not That Into You'. His acclaimed stand-up comedy has been seen on HBO, The Tonight Show, Late Show with David Letterman and Late Night with Conan O'Brien. He lives in Los Angeles with his wife, Amiira Ruotola-Behrendt, and their two children.

Reviews

The guy who sold two million copies of the funny/smart He's Just Not That into You joins with his wife to write a guide for any woman facing the end of a relationship. Copyright 2005 Reed Business Information.

'It's funny, it's snappy and it's very positive.' Richard & Judy 'For those who simply wish to get on with their lives in a sensible, pain-free fashion, this book has much to recommend it... I can think of few better companions to have stationed by the bed or telephone.' Sunday Telegraph 'You can laugh at a sentence like "Idle hands are the devil's text messengers" and be heartened that there is life post-breakup!you'll also find insightful, been-there-have-the-scars-to-prove-it wisdom.' New York Post 'You will get through this, and you'll do it faster with the help of It's Called a Breakup Because It's Broken.' Glamour Praise for 'He's Just Not That Into You': 'My dating bible.' Now 'The publishing sensation of the year.' Daily Telegraph 'A new dating book, HJNTIY, is taking Britain by storm -- The book cuts to the core of men's behaviour.' Daily Mail 'Do move on! And stop making excuses for deadbeat, flaky guys, say two former "Sex and the City" staffers in thier new book.' Glamour

If He's Just Not That into You told a woman how to spot a man who's not really interested in a relationship with her-and how to deal with it proactively-this follow-up is for those, male and female, who've been blindsided by a breakup after thinking Everything Is Fine. Speaking less this time from a guy's perspective and more as someone who has been dumped and survived, Behrendt tackles the often inevitable symptoms of a broken attachment: the obsessive thinking (and calling and e-mailing), the crying, the debilitating depression (and its effects on one's job performance), the crazy acting-out, the food and spending issues, the friend burnout. This time, Behrendt is aided by his wife, who offers her own breakup stories, with the two together serving as a constant reminder that one can love again. The book is padded with not-so-funny vignettes, and anecdotal letters from readers are answered in a rather wearying Dear Abby style. There's little new or insightful, but Behrendt's frankness-never too harsh-is as winning as ever, and the title is catchy. Everything is more or less in place for this burgeoning franchise. Agent, Andrea Barzvi. 475,000 first printing. (Sept. 27) Copyright 2005 Reed Business Information.

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