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It's Not the How or the What But the Who
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About the Author

Claudio Fernandez-Araoz is a senior adviser at leading executive search firm Egon Zehnder and a former member of its global executive committee. He holds an MBA from Stanford and has previously worked for McKinsey & Company. He is a global expert on hiring and promotion decisions and leadership development, and a frequent speaker at major business gatherings. His advice has been sought by the CEOs of several of the world's largest companies and many governments. Fernandez-Araoz is a regular lecturer at Harvard Business School, a frequent contributor to HBR.org, and the author of Great People Decisions: Why They Matter So Much, Why They Are So Hard, and How You Can Master Them (2007).

Reviews

"Best Business Book of the Year: Executive Self Improvement" -- strategy+business magazine Rajesh Magow, CEO-India and co-founder of MakeMytrip.com names It's Not the How or the What but the Who his favorite book. -- Mid-Day (India) "Few people know more about global leadership than Claudio Fernandez-Araoz." -- Diane Brady, Bloomberg Businessweek "A must read..." -- The Times of India "...a recommended pick for any who would enter the global market." -- Midwest Book Review "An essential read for anyone involved in the hiring of staff." -- Business Traveller (businesstraveller.com) "... practical advice on how to systematically select and develop the right people. Readers will gain surprising insight into their own biases, and learn how to overcome them to accurately assess the skills and potential of others." -- TD magazine (Association for Talent Development) "This is an outstanding book, entertaining and informative in equal parts. I highly recommend it to anyone who is responsible for personnel decisions." -- Leading Business Books Blog (leadingbusinessbooks.com) ADVANCE PRAISE for It's Not the How or the What but the Who: Jim Collins, bestselling author, Good to Great-- "Claudio Fernandez-Araoz has vast experience, deep knowledge, and profound wisdom on perhaps the most vital question facing any enterprise: how to get the right people on the bus and into the key seats. Anyone who strives to lead from good to great would do well to grow by delving into Claudio's work, for he is a true master." Angela Ahrendts, former CEO, Burberry; Senior Vice President, Apple Retail-- "A brilliant perspective into 'the fourth era of people decisions' for all companies striving to keep pace with this rapidly changing, increasingly complex world. Finally, a focus on hiring for insatiable curiosity and the insight to see connections, all to achieve collective greatness. Thank you, Claudio, for enlightening the business world about how great companies are built and transformed, and how they remain at the forefront of society." Daniel Goleman, bestselling author, Emotional Intelligence-- "People decisions are some of the most difficult, yet most consequential choices managers make. It's Not the How or the What but the Who has engaging, practical, and evidence-based wisdom that will help anyone with this essential task. Claudio Fernandez-Araoz offers up a rich collection of his penetrating insights; I can think of no one more qualified to advise us. This is a truly outstanding guidebook, offering every manager sound direction on what to do Monday morning." Jong-Yong Yun, former CEO, Samsung Electronics-- "There is an old Asian adage about '(great) people being everything.' Fernandez-Araoz's book is elegantly written with penetrating analysis and meticulous detail. A significant book on how to execute on great people decisions--extremely relevant for thoughtful executives and CEOs." Herminia Ibarra, The Cora Chaired Professor of Leadership and Learning, INSEAD-- "In this extraordinary book Fernandez-Araoz expertly marshals his vast experience, palpable passion, and a wealth of important research to explain what's really required to get and groom the best talent. Whether hiring a new team member, composing a board, or even selecting the next Pope, anyone whose success depends on making better people choices (and that's all of us!) must read this book."

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