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It's Not about the Coffee
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About the Author

Howard Behar was the North American president of Starbucks for 21 years. During his tenure, he grew the franchise from 28 stores to more than 15,000 across five continents and served on the Starbucks board of directors for 12 years until his retirement. His first book, It's Not About the Coffee- Lessons on Leadership from a Life at Starbucks, was published in 2008, and since then he has been traveling the world speaking, mentoring, and spreading the message of leading with your values first. He lives in Seattle, Washington. Janet Goldstein is a publishing consultant who has worked with entrepreneurs, business leaders, and nonprofits. She lives in New York. Howard Schultz is chairman and chief executive officer of Starbucks, where he has been recognized for his leadership, business ethics,and efforts to strengthen communities.Heand his wife, Sheri,have pledged extensive support to helpveteransmakesuccessful transitionsto civilian lifethrough theSchultz Family Foundation'sOnward Veteransinitiative.Schultz is the bestselling author ofOnward- How Starbucks Fought for Its Life Without Losing Its SoulandPour Your Heart Into It.

Reviews

"A book about how to succeed anywhere-not just in business."
-Former U.S. Senator Bill Bradley

"The most down-to-earth, in-the-trenches, straightforward, and utterly useful leadership book I've ever read."
-James A. Autry, author of The Servant Leader

"The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo."
-David Allen, author of Getting Things Done

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