CONTENTS Foreword by Edie Weiner Introduction PART I: So You Want to Own a Business: The Real Truth Behind What It Takes to Succeed 1 Starting a Business Is Personal 2 Make Smart Choices: Consider Your Options 3 Beat the Odds: Get It Right from the Beginning 4 Build a Powerful Business Strategy PART II: Open for Business: The Strategic and Tactical Keys to Business Success 5 Purpose, Promise, and Principles: The Cornerstones of Your Business 6 Marketing and Sales Strategy 7 People Matter 8 Protecting Your Business, Your Ideas, and Yourself 9 Where Will You Locate Your Business? 10 From Humble Beginnings to Great Enterprises 11 Pricing and Process 12 Words of Wisdom from the Trenches Appendix: Resources for Start-Ups and Expanding Businesses Index About the Authors
SUSAN WILSON SOLOVIC is owner and co-founder of It'sYourBiz.com, a highly successful video news and information site for entrepreneurs. She is a weekly small business contributor on ABC's Money Matters and a featured blogger on the Huffington Post, AllBusiness.com, Fast Company, Constant Contact, and other sites. The author of several books, including The Girls' Guide to Building a Million-Dollar Business, Solovic has served on the National Women's Business Council and the Women's Leadership Board at Harvard University.