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Jeffrey Gitomer's Little Book of Leadership


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Table of Contents

The Time for a Real-World Leadership Book ins NOW! How to Use This Book to Succeed. Define Leadership, Now Redefine It in Terms of You. Foreword by Doc Hersey. 1. Leadership Insight. The 19.5 Principles of Leadership. The Respect Factor ? Earning Versus Demanding. Do They Want to Listen to You? Or Do They Have to Listen to You? 2. Mental Leadership. Developing a Leadership Attitude. Why is YES! Attitude at the Fulcrum Point of Leadership, Managerial, and Workplace Success? Attitude In. Attitude Out. (That?s the Real 360). It?s Not Morale; It?s Attitude. Developing a Leadership Philosophy. 3. Resilient Leadership. The Resilient Leader: You Are the Essence of Your Reactions, Your Responses, Your Recovery, and Your Reputation. What Can I Do to Beat Stress? What Can I Do to Beat Worry? Resilience Is. 4. Reality Leadership. The 9.5 Tragic Flaws of Leaders. Why Can?t You Achieve the Goals You Set? Why Can?t Your People? Manage Yourself ?..Lead Others. How You Train Determines Their Results ? and Yours. Self-Evaluation of the Basic Elements of Leadership. Don?t Ask Me, Ask Yourself! How RARE Are You? Leaders Can Help or Hurt, It?s Up to You! Self-Evaluation of the Attributes of an Ideal Leader. Are You in Sales, Negotiation, and Mediation? Answer: You Bet! Adaptive Leadership. The Day To Day and the Day BY Day. Sandy Carter Leads From the From Row. 5. Coach Leadership. Are You a Leader or a Coach? Yes! Put Me in, Coach! One?s Coach?s Opinion. Dealing with Winners, Losers, and Mediocres. Team or Family? Some People Want a Team, Some People Don?t . 6. (The New) Situational Leadership. Hersey Situational Leadership (R) Model Situational Leadership 2010-2020. Ready, Willing, Able, Best. Personal Enthusiasm and Task Enthusiasm . 7. Measurement Leadership. Sales Leaders and the Classic Example of Measured Results. Measuring Results. Measuring Yourself: The 360 Strategy. Smart or Du?er, Less Than Prefact? 8. Opportunity Leadership. Crisis is the Best Time to Effect Change. Help ? We?re Growing. Help ? the Market is Changing. Help - the Economy is in the Tank. Help ? We?re Merging. Help ? My Budget?s Been Slashed. Help ? Change! 9. Guts Leadership. Having the Guts to Decide. The Leadership Delta. The Reality of a Wild Card. Pain in the Ass People. The Delegation. To Hire or Not to Hire. To Fire or Not to Fire. 10. Personal Leadership. Can Leaders Influence Without Authority? ? Hardly. What REALLY Motivates? What REALLY Inspires? Win One for the Gipper? Eh, Not This Year. To Serve is to Rule. A Few More Personal Leadership Insights. 11. Celebration Leadership. Recognize Employee Recognition for What It is GOLD! Celebration! 12. Next-Level Leadership. Leadership 360.5 and 365 ? Adding Impact and Measurement to the Standard 360 Process. The Lost Secret of Leadership. Got a Mission! Or Just a Mission Statement? The Garcia Principle of Mission. 12.5 Legacy Leadership. Got Legacy? Some Legacies are Obvious. Leadership Affirmations. The Golden Rule of Leadership, and Life. Who is Jeffrey Gitomer? I?

About the Author

Jeffrey Gitomer (Charlotte, NC) ( ( is a leading authority in sales and customer service. Jeffrey gives over 100 presentations a year and writes a weekly column that reaches more than four million readers and a weekly e-zine with over 500,000 subscribers. In 2008, he was inducted into the National Speaker Association's Speaker Hall of Fame.


'...uses the latest innovations to challenge the reader to evaluate every facet of their leadership, coaching and communication abilities.' (Finance & Management Faculty, June 2011).

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