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The Jobs to Be Done Playbook


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About the Author

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix. In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at and tweets under @jimkalbach.


"The Jobs To Be Done Playbook offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice."
--Tony Ulwick, Strategyn Founder and CEO
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice."
--Melissa Perri, author of Escaping the Build Trap
"This book holds a rare value: it's fueled by practicality but steeped in solid theory as well."
--Des Traynor, co-founder of Intercom
"With a range of examples and a wealth of references, readers will find The Jobs To Be Done Playbook an excellent resource for finding their path through innovation and creating products of lasting value."
--Bob Moesta, President and CEO of the Re-Wired Group

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