Foreword By Jennifer Preston, vice president, journalism, The John S. and James L. Knight Foundation Preface UNIT ONE: BASICS Introduction: Journalism is about people, not technology Welcome to the age of transformation What job can I get in journalism? Summary 1 We are all Web workers now Digital information What is it? How the Internet works How Web servers work How Web browsers work What is it? Syndicated content with RSS What's Next? Set up an RSS reader and subscribe to feeds What is it? FTP (file transfer protocol) What's Next? Set up an FTP program Web-design basics What is it? How Web pages work What's Next? Build an HTML page quickly What is it? CSS (cascading style sheets) What's Next? Add CSS to HTML What is it? XML (extensible markup language) What is it? Content management systems What's Next? Launch a WordPress site What is it? Mobile apps versus mobile Web What's Next? Make a WordPress site for mobile Newsroom Innovator: Burt Herman, Storify Summary: Start to see digital opportunities 2 Blogging and microblogging: Publish, distribute and connect What is it? Blog basics What is it? Microblogging basics What's Next? Make a plan, create a blog What's Next? How to build an audience for your blog What's Next? Start using Twitter Newsroom Innovator: Matt Thompson, NPR Summary: Love it or lease it 3 Crowd-powered collaboration What is it? Crowdsourcing What is it? Open-source reporting What is it? Pro-am journalism What is it? Managing news as a conversation What's Next? Build and manage a community online What's Next? Keep conversations accurate and ethical Newsroom Innovator: Sona Patel, The New York Times Summary: Collaborative publishing, social media are here to stay 4 Going mobile What is it? Mobile journalism What's Next? Making mobile journalism Newsroom Innovator: Etan Horowitz, CNN Digital Summary: Mobile future UNIT TWO: MULTIMEDIA 5 Visual storytelling with photographs What is it? Digital photography What's Next? Shooting better photos with a digital camera What's Next? Working with digital photographs What's Next? Publish your photos online Newsroom Innnovator: Josh Trujillo, SeattlePl.com Summary: Photography is a critical tool for journalists 6 Making audio journalism visible What is it? Audio journalism What's Next? Get started with audio What's Next? Gear up and get out there What's Next? Editing digital audio What's Next? Start podcasting Newsroom Innovator: Robert Smith, NPR Planet Money Summary: Audio journalism-Part of next big thing 7 Telling stories with video What is it? The digital video revolution What's Next? Plan your video and go What's Next? Voice in video What's Next? Gear up and get out there What's Next? Shooting good video What's Next? Working with digital video files What's Next? Publishing video online Newsroom innovator: Matt Mrozinski, WTHR, TVNewsStoryTellers.com Summary: Start small, but make sure you start UNIT THREE: EDITING AND DECISION MAKING 8 Data-driven journalism and digitizing your life What is it? Your digital life What is it? Data-driven journalism What's Next? Building spreadsheets, databases What is it? Map mashups What's Next? Build an interactive map with data Newsroom Innovator: Ryan Pitts, The Spokesman-Review Summary: Better life, better journalism 9 Building a digital audience for news What is it? Measuring journalism What's Next? Track all that you publish What's Next? Track your audience What is it? Search engine optimization (SEO) What's Next? Use SEO to grow your audience What Next? Use social media as distribution channels Newsroom Innovator: Marissa Nelson, CBC News & Centres Summary: Track, measure, distribute, adapt Appendix: Suggested Web resources About the Author Index
Mark Briggs is the author of "Journalism 2.0" and "Entrepreneurial Journalism" and maintains a widely read blog at www.journalism20.com/blog. He is a frequent speaker and presenter at journalism, media and technology conferences throughout the United States and overseas. He is currently the director of digital media at KING-TV in Seattle, and he previously served as assistant managing editor for Interactive News at The News Tribune in Tacoma, Wash., and as new-media director at The Herald in Everett, Wash. He earned journalism degrees from Gonzaga University and the University of North Carolina and was an adjunct professor at Seattle University from 2002 to 2006 and a Ford Fellow for Entrepreneurial Journalism at The Poynter Institute from 2010 to 2012.