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Foreword ix by Kevin Roberts CEO Worldwide, Saatchi & Saatchi 1 Jugaad: A Breakthrough Growth Strategy 1 2 Principle One: Seek Opportunity in Adversity 29 3 Principle Two: Do More with Less 57 4 Principle Three: Think and Act Flexibly 85 5 Principle Four: Keep It Simple 109 6 Principle Five: Include the Margin 131 7 Principle Six: Follow Your Heart 159 8 Integrating Jugaad into Your Organization 181 9 Building Jugaad Nations 201 Notes 229 Acknowledgments 259 About the Authors 261 Index 265
Navi Radjou is an independent innovation and leadership consultant based in Palo Alto, California, and a fellow at Judge Business School, University of Cambridge. Jaideep Prabhu is Jawaharlal Nehru professor of Indian business and enterprise and director of the Centre for India & Global Business at Judge Business School, University of Cambridge. Simone Ahuja is the founder of Blood Orange, a marketing and strategy consultancy with content production capabilities headquartered in Minneapolis and Mumbai.
'The authors provide a wealth of examples of entrepreneurs who have found success by doing more with less' (Financial Times, 19th May 2012) "Jugaad Innovation" is the most comprehensive book yet to appear on the subject' (The Economist, 24th May 2012) 'This inspirational book leaves the reader brimming with hope and excitement for the future.' (I Global Intelligence, July 2012)