/ Key title Mary-Kate and Ashley have to find out who's behind a seriously mean school website called 'Beauty and the Beast' in this super Sweet Sixteen story. / Over 2 million books sold since launch in March 2002 / No. 1 brand for tweenage girls / Over 50 ranges of merchandise including VHS/DVDs, video games, toys, clothing, make-up and posters / First cinema release, New York Minute, out 30th July / New York Minute VHS/DVD release out Autumn 2004 / Tie-in with nationwide film marketing and PR campaign for New York Minute / On-going cross-promotions with other licensees eg microsite on Girland.com with Warner / Over 15,000 members of text messaging club / Back of book collector mechanic to promote collectability
Mary-Kate and Ashley Olsen have been huge international stars since the age of nine months, when they shared the role of Michelle in the US sitcom `Full House'. They have a range of videos, video games, CDs, dolls, books, a fashion line and a magazine already under their belt, and achieved fantastic sales during their first year of publication in the UK.
`Two teenage icons who define style for millions of American girls... Mary-Kate and Ashley are a marketing pheonomenon.'
`Mary-Kate and Ashley must be the coolest twins around.'
`The most recognisable young icons among children aged six to 11.'
`The most powerful teenagers on earth.'