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Keeping Up the Kardashian Brand


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Table of Contents

Chapter 1: The Family and the Business Chapter 2: Family, Gender, and Transgressions Chapter 3: Celebrity, Beauty, and Sexuality Chapter 4: Social Media Chapter 5: Journalistic Interpretation of the Kardashians Chapter 6: Conclusion

About the Author

Amanda Scheiner McClain is assistant professor of Communications and Coordinator of Arts and Communications at Holy Family University in Philadelphia, PA.


McClain's study provides an original and timely account of the production and commodification of fame and femininity in the twenty-first century. * Journal of American Culture *
This book is a much needed critical examination of a popular, highly integrated, cultural brand. As such, it goes well beyond a single analysis of a cultural phenomenon, and instead problematizes the integrations, representations, and constructions of family, sexuality, gender, materialism, media economics, and class, of a brand that is among the most successful in contemporary culture. -- Rebecca Kern-Stone, Manhattan College

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