Foreword by Stephanie Losee, Head of Content, Visa Corporate Communications Acknowledgments Introduction by Joe Pulizzi Chapter 1: Killing Marketing by Robert Rose Chapter 2: Return on Audience by Robert Rose Chapter 3: Media Marketing by Joe Pulizzi Chapter 4: The Revenue Model by Joe Pulizzi Chapter 5: The Media Marketing Savings Model by Robert Rose Chapter 6: First Steps on the Road to Killing Marketing by Robert Rose Chapter 7: The One Media Model by Joe Pulizzi Chapter 8: Today: The Beginning by Joe Pulizzi Chapter 9: What Now: Lessons Learned Along the Transformation by Robert Rose Chapter 10: The Future of Marketing by Robert Rose Index
Joe Pulizzi is founder of the Content Marketing Institute, which Inc. magazine named the fastest-growing business media company in 2012, 2013, and 2014. He is the recipient of the Content Council's John Caldwell Lifetime Achievement Award for Content Marketing. Robert Rose is Chief Strategy Advisor for the Content Marketing Institute. He has provided strategic marketing advice to some of the world's most innovative companies, including Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft, the Bill & Melinda Gates Foundation, and UPS.