52 Lives is a registered charity that aims to change someone's life every week of the year, with the support of almost 100,000 strangers and 52 celebrities who spread kindness and collectively change lives. It was founded in 2013 by Jaime Thurston, who has been featured by request on Surprise Surprise and Radio 4. Jaime Thurston has received a Points of Light Award from the Prime Minister and was name Clarins/You Magazine Woman of the Year in 2016.
`The world needs kindness - now more than ever - and the straightforward advice in these pages could change the world. Let's hope it does.' - Rufus Hound - comedian, actor and presenter
`Kindness is the foundation for a happier world. This wonderful book is packed with inspiring and practical ways that we can all help to spread more ripples of kindness and happiness in our daily lives. Highly recommended.' ~ Dr Mark Williamson, Director of Action for Happiness
`We hear so much about ambition, drive, determination, energy - but I increasingly believe that kindness is actually the most important quality in life (and in business, too). We need a kinder world and Jaime's incredibly important work is helping to make it happen.' - Jo Fairley, Green & Black's co-founder, speaker and leading entrepreneur
`Kindness is overflowing with inspiring messages to help us all remember the importance of being kind. Whether you're young or old, these are inspiring reminders of how we can make society better for all of us.' - Bullying UK, part of Family Lives.
`I was always bought up to show loving kindness towards others. To help others, like 52 Lives does, is a selfless act. It doesn't cost anything to be kind and it can mean so much - a simple smile costs nothing.' - Duncan James, singer from Blue, actor and presenter.
`To me kindness is giving selflessly. It's to give with no expectation. A smile, a helping hand, a warm gesture... just because your heart desires to do a good deed for no other reason than to make someone happy. 52 Lives is amazing, selfless & truly wonderful.' - Gemma Oaten, actor