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The Korean Wave


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Table of Contents

Preface, Tae-Jin Yoon and Dal Yong Jin Introduction: In Retrospect of the Korean Wave: Twenty Years and Prospect, Tae-Jin Yoon and Dal Yong Jin Part I: The Histories of the Korean Wave Chapter 1: Emergence, Evolution, and Extension of "Hallyu Studies": What Have Scholars Found from Korean Pop Culture in the Last Twenty Years? Tae-Jin Yoon and Bora Kang Chapter 2: Hallyu: Numerous Discourses, One Perspective, Yong-jin Won Chapter 3: A Critical Interpretation of the Cultural Industries in the Era of New Korean Wave, Dal Yong Jin Part II: New Perspectives of Hallyu Studies Chapter 4: Hallyu beyond Asia: Theoretical Investigations on Global Consumption of Hallyu, Seok-Kyeong Hong Chapter 5: #Unrequited Love in Cottage Industry? Managing K-pop (Transnational) Fandom in the Social Media Age, Lisa Yuk-ming Leung Chapter 6: Postcolonial Production and Consumption of Global K-pop, Kyong Yoon Part III: Online Media and Global Fandom Chapter 7: Fan Economy and Consumption: Fandom of Korean Music Bands in China, Qian Zhang and Anthony Y. H. Fung Chapter 8: Korean Wave Reception and Participatory Fan Culture in Latin America: What Lies Beyond the Media Reports, Wonjung Min Chapter 9: When Korean Wave flows into the Islamic world: Hallyu in Tunisia, Eunbyul Lee Part IV: Transnationality of the Korean Wave Chapter 10: The Korean Wave and Anti-Korean Sentiment in Japan: The Rise of a New Soft Power for a Cultural Minority, Hyangjin Lee Chapter 11: The Unscripted Format Trade in a New Era of the Korean Wave: A Comparative Analysis of the Chinese Remaking of the Korean Reality TV Show, Daddy, Where Are You Going?, Ju Oak Kim and Luling Huang Chapter 12: Transnational Media Culture and Soft Power of the Korean Wave in the United States, Hyeri Jung Chapter 13: A Study on Transnational Cultural Flows in Asia through the Case of Hallyu in Vietnam, Mi-Sook Park

About the Author

Dal Yong Jin is professor in the School of Communication at Simon Fraser University. Tae-Jin Yoon is professor in the Graduate School of Communication and Arts at Yonsei University.


This book deals with a broad range of subjects, covering a brief history of Hallyu studies, its cultural policies, production and consumption of cultural products, and the evolution of this scholarship. It covers various countries and regions such as China, Japan, Hong Kong, Latin America, Tunisia, and Vietnam, all with different cultural backgrounds. As a result, this book can serve as a good guide for understanding the Korean Wave. * Pacific Affairs *
In this instructive volume, Tae-Jin Yoon and Dal Yong Jin discuss the history of the Korean Wave, better known as Hallyu, and explore its recent trajectories. Combining media and cultural analysis, the novelty of this work lays both in employing a transnational framework to investigate the global appeal of Hallyu and in analyzing a variety of empirically rich cases from different parts of the world. This outstanding book brings great clarity to our understanding of global popular culture and the ways in which politics, society, and contemporary culture intersect and are shaped. -- Nissim Otmazgin, Hebrew University of Jerusalem
Hallyu-the Korean Wave-is one of the most significant cultural flows to have emerged from Asia in the last two decades. This excellent edited collection provides ample and compelling material to support such a supposition. Tae-Jin Yoon and Dal Yong Jin's book is highly useful for students and researchers interested in cultural globalization and is a major contribution to global media studies. -- Daya Thussu, University of Westminster
The Korean Wave: Evolution, Fandom, and Transnationality is a bold and greatly needed addition to Korean Wave, or Hallyu, scholarship. This rich and theoretically innovative collection significantly updates, deepens, and renders more complex this ever-growing field. Theoretical innovations in the study of cultural imperialism, hybridity, political economy, neoliberal globalization, intercultural media reception, and fandom, as well as 'emotional economies,' put this volume on the cutting edge. Particularly noteworthy are the explorations of Hallyu outside of Korea, the Korean government's explicit policies and plans for Hallyu, as well as attentiveness to contemporary colonialism, fandom, fan clubs, and media industries. This study is a must read for those wanting to 'refresh' their understanding of this expansive cultural phenomenon. -- Kent Alan Ono, University of Utah

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