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Kulturelle Indikatoren in Den Medien [GER]
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In Erganzung zum Konzept der Sozialindikatoren hat in den USA Mitte der sechziger Jahre George Gerbner das Konzept der -Cultural Indicators- entwickelt. Die vorliegende Arbeit knupft an dieses Konzept an, indem ein vierstufiges Inhaltsanalyseverfahren vorgestellt und an Texten aus Massenmedien, padagogischen Medien sowie freien Antworten einer Umfrage erprobt wird. Dabei werden die Gerbnerschen Indikatoren attention und emphasis erweitert um die Tonnies'sche Wollens-Trias (wie lasst sich ein Wollen mithilfe von Symbolen ausdrucken?) sowie um den Osgoodschen Bewertungs-Index aus der -Evaluative Assertion Analysis-."
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