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The Language of Leaders


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Unique and original interviews with over 60 top leaders from a wide range of business and public sectors Companies include Airbus, Alcatel, Barclays, CBI, M&S, Deloitte, GlaxoSmithKline, Emirates, WWF, McLaren, London Olympic Bid, Rothschild, Lloyds and more Hardback edition has been shortlisted for the CMI Management Book of the Year 2012 Includes new interviews from CEOs whose companies have been hardest hit by the financial downturn

Table of Contents

    • Chapter - 00: Introduction: communicate to inspire;
  • Section - ONE: Why you need to be a better communicator if you want to lead;
    • Chapter - 01: Napoleon's leadership legacy;
    • Chapter - 02: Leadership transformed - life in the fishbowl;
    • Chapter - 03: The 12 principles of leadership communication;
  • Section - TWO: The fundamentals;
    • Chapter - 04: Learn to be yourself, better;
    • Chapter - 05: Provide a framework for leadership and action, through mission and values;
    • Chapter - 06: Communicate the future to drive the present;
    • Chapter - 07: Bring the outside in and focus on building relationships and trust;
    • Chapter - 08: Engage and align through conversations;
  • Section - THREE: Communicate, communicate, communicate;
    • Chapter - 09: It's all about them - the need for audience centricity;
    • Chapter - 10: The inspiring effect of listening leaders;
    • Chapter - 11: Stand up to stand out - why you need a point of view;
    • Chapter - 12: The power of stories;
    • Chapter - 13: Watch out for the undermining signals beyond the words;
    • Chapter - 14: Prepare properly for public platforms;
  • Section - FOUR: Conclusion;
    • Chapter - 15: Learn, rehearse, review, improve; become fluent in the language of leaders;
    • Chapter - 16: Leadership in the public sector - is it different?;
    • Chapter - 17: If you remember nothing else...;
    • Chapter - 18: The tough questions all leaders need to ask of themselves

About the Author

Kevin Murray specializes in strategic communication, reputation management and leadership coaching. He has 40 years of experience in communications, first as a journalist, then in corporate communications, and now consultancy as chairman of The Good Relations Group, which is part of Chime Communications plc. For the past three decades, Kevin has been advising the global chairmen and chief executives (and their leadership teams) of a wide range of organizations. He has provided personal coaching for many of these leaders, helping them to become more effective communicators.


"A treasure chest of precious stories and ideas that will be of enormous value to all who read it for many years to come." John Heaps, Chairman, Eversheds Llp "Kevin Murray shows the key importance of communication for inspiring leadership. The Language of Leaders is required reading for anyone aspiring to lead a world-class organization." Professor Mark P. Taylor, Dean of Warwick Business School, University of Warwick "Kevin has written an essential, must-read book on why leaders need to be great at communicating and how they can best do it, packed with stories and insights." Tony Manwaring, Chief Executive, Tomorrow's Company "I have just read one of the most inspirational leadership books for a long time. The Language of Leaders by Kevin Murray examines how top chief executives communicate to inspire, influence and achieve results." Caroline Shaw, Chief Executive, The Christie NHS Foundation Trust "I was utterly fascinated by Kevin Murray's analysis of the need to make communication a top skill for leaders. His book has been invaluable. The "must have skills" for leaders he discusses have certainly struck a chord with me as I grapple with the challenge of leading an organisation of 3,000 staff." Heather Munro, Chief Executive, London Probation Trust "To anyone who aspires to be a good leader of people at any level in an organisation, The Language of Leaders is relevant, insightful, powerful and very clearly structured. . It is the most invaluable book for business leaders. I wish it had been written years ago." Paul Drechsler, Chairman & CEO, Wates Group "In an overcrowded field, this is a book about leadership that offers rare insight. Not only thanks to the wealth of interview material, but also thanks to the intimate nature of their answers. This is likely to be the result of Murray's view that we follow leaders because of how they make us feel." City AM "If you read the book, you'll find the content is compelling. Anyone who aspires to be a better leader will benefit from it." Jeremy Thompson, Managing Director, Gorkana

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