Brian Windhorst has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003 to 2010. He is also the co-author of three books, including the New York Times bestseller Return of the King, The Franchise, and The Making of an MVP.
Windhorst knows himself some LeBron, as he demonstrates here in
detailing how a basketball player transformed himself into a shrewd
entrepreneur worth well over a billion dollars . . . A fascinating
look inside the prototype for the new corporate athlete * Booklist
This is a shoo-in for business-minded sports fans * Publishers Weekly *