About the authorAcknowledgementsIntroduction to the second edition: what's new?Introduction to the first editionThe Leadership7 Part 1 Your leadership self First days in the job Demeanour: setting the tone Leadership principles Trusting your instincts Focusing on what matters Managing meetings Time management You and your boss Part 2 Vision and strategy: the leadership mantra Setting and selling a vision Leading strategy Leadership priorities Part 3 Your leadership team Forming your leadership team Leading your leadership team 121s Your team is more skilled than you Part 4 Leading change The change imperative Managing change Resistance to change Credibility from repetition Part 5 Leading your team: performance excellence Process: making the right things happen at the right time Team meetings People performance management Interpersonal conflict The difficult interview Objectives and incentives Part 6 Leading internationally International leadership culture International strategy International prioritisation Team members in other countries Part 7 Leading efficiency: reducing cost Understanding cost Managing costs Supplier strategies Part 8 Sales: customers leading you The importance of the customer The customer journey 1: customer expereince The customer journey 2: technology journey Sell! Sell! Sell! Part 9 Marketing: leading the market Marketing is everyone Branding and organisational identity Communications: getting the message over Part 10 Leading digital innovation Digital transformations Leading digital product development Digital skills revolution Part 11 Learning: leadership development The knowledge premium Awaydays Seeking feedback Index
Focusing on the 50 key issues that leaders may face on a day-to-day basis, this book is clearly structured and easily accessible
Mark Anderson has 20 years' experience of leading businesses. He is President, Strategy & Business Development, Pearson International. He rejoined Pearson in 2007 after a ten-year period working in consumer goods and technology, having worked for Pearson from 1984 to 1997. He has lived and worked in London, Hong Kong & Malaysia, and received an MA from the University of Cambridge and an MBA from Ashridge Business School. He is the author of The Leadership Book (2010).