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The Leadership Book

The Leadership Book has a very clear structure which has been specially designed to make the 50 sections quick and easy to use. Each challenge is approached in the same way: Understanding the issue, key leadership actions to take, the measures of success and the pitfalls to watch out for. The areas covered include: Leading your strategy, defining and managing your team, managing change and innovation, understanding the market, resolving conflict and communicating your vision. The Leadership Book offers fast effective solutions to pressing business challenges
Product Details

Table of Contents

About the author Acknowledgements Introduction to the second edition: what's new? Introduction to the first edition The Leadership7 Part 1 Your leadership self First days in the job Demeanour: setting the tone Leadership principles Trusting your instincts Focusing on what matters Managing meetings Time management You and your boss Part 2 Vision and strategy: the leadership mantra Setting and selling a vision Leading strategy Leadership priorities Part 3 Your leadership team Forming your leadership team Leading your leadership team 121s Your team is more skilled than you Part 4 Leading change The change imperative Managing change Resistance to change Credibility from repetition Part 5 Leading your team: performance excellence Process: making the right things happen at the right time Team meetings People performance management Interpersonal conflict The difficult interview Objectives and incentives Part 6 Leading internationally International leadership culture International strategy International prioritisation Team members in other countries Part 7 Leading efficiency: reducing cost Understanding cost Managing costs Supplier strategies Part 8 Sales: customers leading you The importance of the customer The customer journey 1: customer expereince The customer journey 2: technology journey Sell! Sell! Sell! Part 9 Marketing: leading the market Marketing is everyone Branding and organisational identity Communications: getting the message over Part 10 Leading digital innovation Digital transformations Leading digital product development Digital skills revolution Part 11 Learning: leadership development The knowledge premium Awaydays Seeking feedback Index

Promotional Information

Focusing on the 50 key issues that leaders may face on a day-to-day basis, this book is clearly structured and easily accessible

About the Author

Mark Anderson has 20 years' experience of leading businesses. He is President, Strategy & Business Development, Pearson International. He rejoined Pearson in 2007 after a ten-year period working in consumer goods and technology, having worked for Pearson from 1984 to 1997. He has lived and worked in London, Hong Kong & Malaysia, and received an MA from the University of Cambridge and an MBA from Ashridge Business School. He is the author of The Leadership Book (2010).

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