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Leading for Growth


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Table of Contents

Introduction: There Is No Door Number Three. PART ONE: PREREQUISITES FOR RELENTLESS GROWTH. 1. What Business Are You Really In? 2. Never-Ending Discipline. 3. Have Positive Passion. 4. Snap the Rubber Band Syndrome. 5. What?s Going On Behind Your Back? PART TWO: ROLES OF A LEADER. 6. Support Your People?and Hold ?Em Accountable. 7. Give Them the Power. 8. Rise Above the Battlefield. 9. Explain Your Movie. 10. Be Real. PART THREE: MASTER THE BASICS. 11. Sweat the Small Stuff. 12. Who Do You Want on Your Bus? 13. Keep Your Board Strong?and Informed. 14. Intangibles Matter Most. PART FOUR: MARKETING, MARKETING, MARKETING. 15. Find the Revolution Before It Finds You. 16. Your Brand Is You. 17. Serve the Customer. 18. Put Design into Everything You Do. PART FIVE: LEADING YOUR CULTURE. 19. Be There. 20. Keep Your Balance. 21. Remember Who You Are. 22. Mergers and Acquisitions Done Right. Conclusion: Making Relentless Progress. Acknowledgments. The Authors. Index.

About the Author

Ray Davis?Ernst & Young's 2004 Regional Retail Entrepreneur of the Year?is a pioneer of change in the banking industry, revolutionizing how banks look, feel, sound, and operate. He is the president and CEO of Umpqua Holding Corporation and has been featured in the Wall Street Journal, the New York Times, Fast Company, BusinessWeek, Business 2.0, Newsweek, and CNBC. Umpqua was named to Fortune Magazine's "100 Best Companies to Work For" list in 2007. Ray lives with his wife, Bobbi, in Portland, Oregon. Alan Shrader is managing editor of Leader to Leader and an experienced writer and editor of business books.


Ray Davis addresses many of the key issues we face in continuing to drive growth at Nike?staying connected with the consumer, leading change, building the brand, and cultivating a strong corporate culture. He offers clear solutions and creative leadership approaches for all business leaders, regardless of industry." ?Charlie Denson, president, Nike Brand "Leading for Growth presents an inspiring and powerful set of lessons about growing a company from a leader who has 'been there and done that.' The book is relevant to anyone in a leadership position faced with the need to change a culture and/or grow successfully?essentially, all of us." ?Eric Flamholtz, president, Management Systems Consulting Corporation, and professor of management, Anderson School, UCLA

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