Introduction vii
Chapter 1 Roadmap: Introducing the Lean Enterprise 1
Chapter 2 Strategy 19
Chapter 3 Corporate Structure 39
Chapter 4 Compensation 59
Chapter 5 Vision: The Innovation Thesis 71
Chapter 6 Lean Enterprise Process 83
Chapter 7 Experimental Methods 109
Chapter 8 Innovation Accounting 131
Chapter 9 Incubate Internally 149
Chapter 10 Acquire Early 167
Chapter 11 Invest When You Can’t Acquire 185
Chapter 12 Innovation Flow 201
Conclusion 211
About the Author 221
Index 223
TREVOR OWENS is an entrepreneur and thought leader in Lean Startup methodologies. He is the Founder and CEO of Javelin.com, an innovation training and software company known for its Lean Startup Machine workshop that has helped tens of thousands of innovators, including those from Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents. http://leanenterprisebook.com http://javelin.com OBIE FERNANDEZ is an avid writer and technology enthusiast. He works with Owens as the Co-Founder and CTO of Javelin.com. Fernandez is also author of the best selling technology book The Rails Way and the founder of multiple successful companies, including one of the world's best known Ruby on Rails web design and development agencies, Hashrocket. http://obiefernandez.com
?Owens and Fernandez show us how corporations can leverage lean startup methods and drive innovation through internal incubation, acqui-hires, and strategic investment. The Lean Enterprise provides savvy insights on the organizational structures, systems, and processes that will maximize success odds with corporate entrepreneurship." ?Thomas Eisenmann, Harvard Business School, Howard H. Stevenson Professor of Business Administration
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