Chapter 1: Introduction to Social Media Marketing Chapter 2: Operations and Marketing: The New Partnership Chapter 3: Social Media and Outreach Chapter 4: Social Content Chapter 5: Social Platforms Chapter 6: Social Interactions Chapter 7: Social Business Chapter 8: Engagement and Advocacy Chapter 9: Building a Cross-Functional Team Chapter 10: Who Is Your Target? Chapter 11: Social Analytics Chapter 12: Writing Your Plan
Dave Evans is VP of social strategy at Social Dynamx, a software firm delivering scalable social technology for customer care. Dave has worked with global brands, including Dell India, Pepsico, DISH, and Time Warner Cable. He is a ClickZ columnist and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. video2brain has been helping people upgrade their skills with world-class video training for over 10 years.