SmartSellTM - The New Way to Sell Online

Shop over 1.5 Million Toys in our Huge New Range

Learning Social Media Marketing

Learn the essentials of social media marketing with this 8-hour, self-paced video training software Social media marketing is an essential tool for today's businesses. This economical, professionally produced video course will help you quickly grasp essential concepts and employ the latest social media marketing tactics, preparing you to take advantage of the newest techniques. Eight hours of focused instruction cover the various platforms available, how to craft a campaign and build social networks, advice on leveraging different types of content, tips on monitoring conversations, and how to measure the results of your efforts. * Features an easy-to-use interface with custom bookmarks and downloadable tutorial files * Provides hands-on exercises that help you understand the concepts and gain confidence * Covers the different platforms, crafting the campaign, building social networks, leveraging content, monitoring conversations, and measuring results * Videos can be viewed on a PC or laptop, a smartphone, and a tablet * Includes access to a streaming version of the videos that you can view from any computer with an internet connection Learning Social Media Marketing: A Video Introduction is an efficient, cost-effective way to learn about the hottest topic in marketing and start putting social media to work for you. System Requirements: * Display resolution of 1024x768 or higher * Pentium 4, 2.6GHz or higher, or Apple Mac G5 *512MB RAM
Product Details

Table of Contents

Chapter 1: Introduction to Social Media Marketing Chapter 2: Operations and Marketing: The New Partnership Chapter 3: Social Media and Outreach Chapter 4: Social Content Chapter 5: Social Platforms Chapter 6: Social Interactions Chapter 7: Social Business Chapter 8: Engagement and Advocacy Chapter 9: Building a Cross-Functional Team Chapter 10: Who Is Your Target? Chapter 11: Social Analytics Chapter 12: Writing Your Plan

About the Author

Dave Evans is VP of social strategy at Social Dynamx, a software firm delivering scalable social technology for customer care. Dave has worked with global brands, including Dell India, Pepsico, DISH, and Time Warner Cable. He is a ClickZ columnist and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. video2brain has been helping people upgrade their skills with world-class video training for over 10 years.

Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Learning Social Media Marketing: A Video Introduction on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top