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Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship (Your Coach in a Box)

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Let's Get Real or Let's Not Play [Audio]

Transforming the Buyer/Seller Relationship (Your Coach in a Box)

By Mahan Khalsa, Randy Illig, Stephen R. Covey

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Format: CD-Audio, Revised, Updated ed. Edition
Other Information: Relay time: 420min; 6 Units
Published In: United States, 01 November 2008
Selling is the second oldest profession, often confused with the first! The notion of selling carries a lot of baggage. As it has developed, sales has often become a fear-based relationship. Customers are afraid that they will be "sold" a bill of goods, or that a salesperson will talk them into something that doesn't help them succeed. On the other hand, salespeople fear they won't make the sale. If they "lose" enough sales, they won't make quota, and they won't personally succeed. In their quest to "close the deal," even some of the world's largest, quota-crazed organizations have, at times, developed a reputation for salespeople who are illusive, ignorant, and arrogant. Buyers don't trust sellers. Because they aren't trusted, sellers have to guess, and often guess wrong. Buyers prove themselves right and create higher hurdles. And so it goes, with neither client nor consultant achieving success. Helping Clients Succeed(TM) is fundamental to the success of any business. This program teaches the listener to become totally client-focused, break down the barriers of dysfunctional business development, and find rewarding, productive business relationships. With honesty, clarity, and authenticity, Mahan Khalsa cuts through the nonsense and focuses on getting results and helping clients succeed.

About the Author

Mahan Khalsa is a world-renowned consultant in business development for Franklin Covey. He graduated with honors in economics from UCLA, and has an M.B.A. from Harvard Business School. Working with Fortune 500 companies, he is an expert in global best practices of business development, and has applied those findings to some of the world's largest and most successful organizations. Franklin Covey is an international professional services and leadership development firm dedicated to increasing the effectiveness of individuals and organizations. They have an extensive client base, which includes thousands of business, government, and educational organizations, as well as millions of individual customers.

Reviews

Stephen R. CoveyAuthor of "The 7 Habits of Highly Effective People"This is a marvelous book! Mahan Khalsa masterfully puts the science and art of influence and sales on higher ground. Stephen R. CoveyAuthor of "The 7 Habits of Highly Effective People"This is a marvelous book! Mahan Khalsa masterfully puts the science and art of influence and sales on higher ground.

EAN: 9781596592063
ISBN: 1596592060
Publisher: Gildan Media Corporation
Dimensions: 14.9 x 13.3 x 2 centimetres (0.09 kg)
Age Range: 15+ years
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