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Lexus: The Relentless Pursuit


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Table of Contents

Introduction and Acknowledgments. Foreword. Chapter One. The Toyoda Way. Chapter Two. Searching for Bobos. Chapter Three. Deus ex Machina. Chapter Four. From Tahara to the World!; Chapter Five. The Lexus Covenant. Chapter Six. Zen and the Art of Automobile Maintenance. Chapter Seven. Something Wicked This Way Comes. Chapter Eight. Lexus Nation. Epilogue. Appendix: The Lexus. Index.

About the Author

Chester C. Dawson III is an editor at BusinessWeek magazine's headquarters in New York and a frequent contributor to the magazine's automotive industry coverage. Previously, he spent ten years in Tokyo covering Japan Inc.'s lost decade for BusinessWeek, Far Eastern Economic Review, The Associated Press and Bloomberg News. He graduated with a M.A. degree from Harvard University in 1993 and earned his B.A. at Ohio University the previous year after spending his junior year abroad at Sophia University in Tokyo.

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