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Los Valores del Consumismo [Spanish]
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"Que error el haber pregonado precisamente el fin de la sociedad de consumo" escribia recientemente Gilles Lipovetsky, "cuando esta claro que el proceso de personalizacion no cesa de ensanchar sus fronteras. La recesion presente, la crisis energetica, la conciencia ecologica, no anuncian el entierro de la era del consumo: estamos destinados a consumir." La tesis del "Consumismo estructural" parte del hecho de que nuestra sociedad no es solamente una sociedad constitucional sino, al mismo tiempo, una sociedad consumista que, como tal, ha de reproducirse, educando a su poblacion en general, y a las generaciones mas jovenes en particular, en valores propicios a la dinamica consumista. Partiendo de esta premisa surgen innumerables preguntas a las que tratamos de responder desde un punto de vista axiologico: existen, como tal, los valores del consumismo? Son valores que solo se activan en ocasiones especificas, o son por el contrario valores que se han aventurado a la conquista de todas las dimensiones del individuo? Podemos ver el consumo como una logica especifica, diferente a la capitalista? De existir Como afecta esta nueva logica a los individuos y a sus comunidades vitales?
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