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Home » Books » Humour » Topic » Business & Professional

Love and Other Drugs

By Jamie Reidy

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Format: Paperback / softback, 224 pages
Published In: United States, 05 October 2010
Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal as Reidy and Anne Hathaway.

About the Author

Jamie Reidy, a Notre Dame grad and a former U.S. Army officer, "carried the bag" for Pfizer from 1995 to 2000. He then spent five years with Eli Lilly's Oncology Division, where he discovered there are far fewer jokes about chemotherapy than Viagra. Reidy was fired by Eli Lilly soon after publication of Hard Sell. He has since published Bachelor 101: Cooking + Cleaning = Closing, a cookbook and lifestyle guide for idiot single guys just like him. He lives in Manhattan Beach, California, where he has written several screenplays. Now he needs to start selling them. Online: www.imdb.com/title/tt0758752/

EAN: 9780740799136
ISBN: 0740799134
Publisher: Andrews McMeel Publishing
Dimensions: 22.15 x 13.51 x 1.75 centimetres (0.27 kg)
Age Range: 15+ years
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1 review(s)
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Vijay Kumar on
 
Despite what some may say, Love and Other Drugs wasn't like other romantic comedies I've seen except in the most general of senses, in that it was a romantic comedy. I hadn't seen one set in the environment of pharmaceutical sales or with a main character who had Parkinsons disease, a setting which is very interesting as there are a lot of things wrong with health care and the system today. It gives one something to chew on while watching the rest of the movie.

There's a lot to like about the relationship between Jamie and Maggie. They have a raw intensity and passion for each other that was a bit much for some viewers, but in my opinion it was there to show how connected they were both physically and mentally. I thought their banter and teasing nature was cute. Nobody got wounded or sulked when teased but just laughed and teased back. The initial attraction between them started as an understanding of each other's loneliness and vulnerability that allowed them to feel like someone else finally got them after easily charming others with nothing more than a fascade. Their relationship had passion, love, and a roller-coaster of emotions.

There was a scene midway through the movie where Maggie tells Jamie that even though she may have many other moments like the ones that she shared with him that it will never be as special or mean as much to her and my heart wanted to swell because I knew exactly what she meant and what it is like to love someone that much.

As they grew together, both characters changed and let go of their issues with commitment and love. They tore down the walls they'd built to protect themselves and just let themselves fall. It was beautiful to me and I really enjoyed Love & Other Drugs.

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