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Ludicrous
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Table of Contents

Contents

Introduction

1 The Survivor

2 The Top Secret Master Plan3 The Accidental Automaker

4 The Startup Trap

5 Making Cars Is Hard

6 Bailout

7 Zero to Sixty Billion

8 The Lovers and the Haters

9 Solar, Superchargers, and Swap

10 The Autopilot Pivot

11 X Marks the Spot

12 Defects, Disclosure, and Drama

13 The Remastered Plan

14 The Machine That Builds the Machine

15 The Empire Strikes Back

16 Ludicrous Mode

17Where the Rubber Meets the Road

Acknowledgments

Notes

Index

About the Author

Edward Niedermeyer began covering the auto industry in 2008, quickly establishing himself as a leading chronicler and critic of the struggles and bailouts of GM and Chrysler. More recently he has focused on the collision between the auto industry and high tech sector, and the reinvention of the automobile. His work on automotive topics has been featured in the New York Times, Wall Street Journal, BloombergView, The Daily Beast, The Verge, and elsewhere. He is currently the cohost of The Autonocast, a podcast about the future of mobility, and is the Silicon Valley reporter for Automotive News. He lives in Portland, Oregon.

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