Table of Contents

1. Introduction. PART I. Luxury Marketing. 2. Mission Statements. 3. Logos. 4. Airport Retailing and Franchising. 5. Contemporary Marketing. 6. Challenges in Luxury Marketing. PART II. Fashion Marketing. 7. Fashion Marketing. 8. Fad, Fashion, and the Indian Consumer. PART III. Cases on Emerging Luxury Markets. 9. Colombia. 10. Indonesia. 11. Vietnam. 12. South Africa. PART IV. Cases on Luxury Brands. 13. Apple. 14. BMW. 15. Burberry. 16. Gucci. 17. Conclusion

About the Author

Dr. Satyendra Singh is an international business consultant and a professor of marketing and international business at the University of Winnipeg, Canada.

Reviews

“An extremely well-written and insightful book about two booming markets: luxury and fashion. With a clear structure and a perfect balance between theory and practice, this book represents a source of great ideas and deeper understanding for students, marketers, entrepreneurs, and consumers.” Dr. Calin Gurau, Professor of Marketing, Montpellier Business School, France “This book has indeed interesting ideas. The global perspective on luxury and fashion, combined with cases on brands and emerging markets makes the book an interesting read for luxury students, academics, and practitioners.” Dr. Koichi Nakagawa, Professor of Economics, Osaka University, Japan “An interesting book on a timely topic in luxury and fashion. It will certainly add much value to the luxury and fashion world in emerging markets across the globe.” Dr. Mornay Roberts-Lombard, Professor of Marketing, University of Johannesburg, South Africa

“An extremely well-written and insightful book about two booming markets: luxury and fashion. With a clear structure and a perfect balance between theory and practice, this book represents a source of great ideas and deeper understanding for students, marketers, entrepreneurs, and consumers.” Dr. Calin Gurau, Professor of Marketing, Montpellier Business School, France “This book has indeed interesting ideas. The global perspective on luxury and fashion, combined with cases on brands and emerging markets makes the book an interesting read for luxury students, academics, and practitioners.” Dr. Koichi Nakagawa, Professor of Economics, Osaka University, Japan “An interesting book on a timely topic in luxury and fashion. It will certainly add much value to the luxury and fashion world in emerging markets across the globe.” Dr. Mornay Roberts-Lombard, Professor of Marketing, University of Johannesburg, South Africa