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Made You Look
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About the Author

Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group "MediaWatch."

Reviews

Gr 5-8-This skillfully age-tailored overview of the advertising industry has an appealing cover design, a fast-paced and friendly text, cartoon illustrations, and a generous smattering of juicy, relevant sidebars and quotes. Though the book is decidedly unscholarly in look and feel, it is thorough in coverage and thought-provoking. Using examples readers will find familiar, it deconstructs ad campaigns without undue condemnation or bias, exposing their sometimes less-than-salient subtexts and neatly outlining the common techniques advertisers use to manipulate consumer appetites. It then provides a quick list of questions young consumers can use to help ensure that their purchasing decisions are tempered by a healthy degree of critical thinking. The book concludes with a simple but eloquent overview of how advertising impacts both the quality of life and overall worldview of North Americans. It suggests some responsible alternative strategies budding young capitalists might someday apply to marketing their company's products and services, and lists resources for both consumer complaints and anti-consumer activism. Useful for reports, but also an alluringly hip selection, this title will be a particularly effective "heads-up" for kids immersed in-and, therefore, often oblivious to-consumer culture.-Jeffrey Hastings, Highlander Way Middle School, Howell, MI Copyright 2003 Reed Business Information.

Made You Look: How Advertising Works and Why You Should Know by Shari Graydon, illus. by Warren Clark, is a thought-provoking resource for children who daily face a sea of marketing. The book details the history of promoting products, controversial methods of advertising and ways that children are exposed to and affected by ads targeted directly at them. The author delivers the information in an understandable, entertaining manner. (Nov.) Copyright 2004 Reed Business Information.

A thought-provoking resource for children who daily face a sea of marketing... delivers the information in an understandable, entertaining manner.
Engaging and intelligent. -- Susan Schwartz "Montreal Gazette" (04/05/2004)
Starred review: Lively analysis... brimming with anecdotes, facts, and quotes... once they start reading, they'll find themselves sucked in. -- Jennifer Mattson "Booklist / RBB" (12/01/2003)
[Starred review:] Lively analysis... brimming with anecdotes, facts, and quotes... once they start reading, they'll find themselves sucked in. -- Jennifer Mattson "Booklist / RBB" (12/01/2003)
[Starred review: ] Lively analysis... brimming with anecdotes, facts, and quotes... once they start reading, they'll find themselves sucked in.--Jennifer Mattson"Booklist / RBB" (12/01/2003)
Fast-paced and friendly text... thorough in coverage and thought-provoking... deconstructs ad campaigns without undue condemnation or bias.--Jeffrey Hastings"School Library Journal" (12/01/2003)
Uses a lively style to attract teens and encourage them to make informed choices about their consumption and spending.--Deborah Taylor"Teacher Librarian" (02/01/2005)
Eye opening.. this book should be read by both children and their parents.--Elizabeth Shaffer"BC Parent" (01/01/2004)
I cannot think of a single person -- child or adult -- who would not benefit from reading this excellent, entertaining book--Grace Sheppard"Canadian Materials" (01/02/2004)
Easily read book... Humorous illustrations enhance the information... this helpful text is recommended for consumer education classes.--Deborah L. Dubois"VOYA" (02/01/2004)
The book is less anti-advertising than pro-thoughtful consumer, and kids who read this book will be better prepared than most to deal with the marketing onslaught. A thought-provoking resource for children who daily face a sea of marketing. The book details the history of promoting products, controversial methods of advertising and ways that children are exposed to and affected by ads targeted directly at them. The author delivers the information in an understandable, entertaining manner.
Lively, view-changing stories of advertising principles, psychology and history are followed by activities you can try at home.--Susie Wilde"Raleigh News and Observer" (12/07/2003)
Intelligent observation and reflection by children 9 and older is encouraged in [this book]... Children are both the mouse to be caught as well as the cheese in the bait in commercial ads today.--Linda Piwowarczyk"Chicago Sun Newspapers" (11/13/2003)
[Starred review: ] Lively analysis seeks to raise preteens' awareness... brimming with anecdotes, facts, and quotes... once they start reading, they'll find themselves sucked in.--Jennifer Mattson"Booklist / RBB" (12/01/2003)
This skillfully age-tailored overview of the advertising industry has an appealing cover design, a fast-paced and friendly text, cartoon illustrations, and a generous smattering of juicy, relevant sidebars and quotes... thorough in coverage and thought-provoking... deconstructs ad campaigns without undue condemnation or bias, exposing their sometimes less-than-salient subtext and neatly outlining the common techniques advertisers us to manipulate consumer appetites.--Jeffrey Hastings"School Library Journal" (12/01/2003)
Author Shari Graydon uses a lively style to attract teens and encourage them to make informed choices about their consumption and spending.--Deborah Taylor"Teacher Librarian" (02/01/2005)
Engaging and intelligent.--Susan Schwartz"Montreal Gazette" (04/05/2004)
Easily read book explains the history of advertising, how it works, tricks of the trade, and how to complain effectively... Humorous illustrations enhance the information... this helpful text is recommended for consumer education classes.--Deborah L. Dubois"VOYA" (02/01/2004)
[Made You Look] is an excellent book on a topic that becomes more and more important every day -- advertisers marketing their products to children. Shari Graydon, a veteran media literacy activist, clearly knows her stuff. ... Without coming across as preachy or judgmental, Graydon has done an amazing job of presenting what has up to now been a marginal topic. She even includes example of what some kids may think of as "good" ads.... This balanced approach to the topic lends a lot of credibility to Graydon's arguments. I cannot think of a single person -- child or adult -- who would not benefit from reading this excellent, entertaining book on a very important topic. Highly Recommended.--Grace Sheppard"Canadian Materials" (01/02/2004)

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