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Making the Healthcare Shift


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Weekly newsletter to 80K global database

Weekly social media posts to Facebook (5K+ followers), LinkedIn (22K+ followers), and Twitter (8K+ followers)

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Press release sent through Nasdaq wire

Submit to all major industry reviewers

Appearances in local publications, radio, and TV outlets

Feature contributor blogs on Forbes.com

About the Author

Scott Davis is the Chief Growth Officer of Prophet, a leading strategic growth firm. In over 25 years of consulting, he has worked with GE, Johnson & Johnson, Allstate, Hershey’s, Microsoft, Boeing, Sara Lee, and many others. His work in healthcare includes Johnson & Johnson, the Blue Cross Blue Shield Association, Mayo Clinic, and other provider systems across the globe. Scott is a frequent guest lecturer at MBA programs across the country and is a contributing columnist at forbes.com and author of The Shift. He resides in Glencoe, IL.

Jeff Gourdji is a Partner and a co-leader of the healthcare practice at Prophet. Jeff brings a breadth of experience having worked extensively across the health care value chain for 20 years. His current and past clients include Mayo Clinic, Northwestern Medicine, Encompass Health, Anthem, Eli Lilly & Company and several Blue Cross Blue Shield plans. Jeff is a frequent speaker and writer and has been published or cited in Becker’s Hospital Review, Modern Healthcare, Medical Marketing & Media (MM&M), PM 360 and MediaPost. Jeff received his M.B.A. from the University of Chicago Booth School of Business and currently resides in Chicago, Illinois.


"The time has come to put the consumer at the center of everything. Scott and Jeff offer a guide to that important change. It’s grounded in consumer relationships that are built on partnership and collaboration."
Andrew Dreyfus, Chief Executive Officer, Blue Cross Blue Shield of Massachusetts “Our partners are getting more than the technology we provide -we help health care organizations become more digital and agile in nature. Scott & Jeff do a great job providing practical advice on how healthcare organizations can successfully partner with digital health companies.”
Kevin Kumler, President of Health Systems, Zocdoc “Living the transformation in health, I know the path is not simple. That is why it is so refreshing to see the learning Scott and Jeff have brought in an extremely useful guide for change.”
David Edelman, Chief Marketing Officer, Aetna “...This book will help healthcare leaders – in any geography - win with consumers in their markets.”
Peter Corfield, Chief Commercial Officer, Spire Healthcare, U.K.

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