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Man Appeal


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Table of Contents

Introduction * 'Design is Just a Detail of our Service': The Development of Men's Wear Advertising as a Social and Economic Force between 1900 and 1914 * 'The Habit of Reading Advertisements': The Interdependence of Eye and Mind in Decoding Men's Wear Publicity Before 1914 * 'From A to E': Men's Wear Advertising and Market Research Between 1914 and 1939 * 'Selling with Wit, Style and Sincerity': Modernism, Class and Gender in Men's Wear Publicity During the Interwar Period * 'Dynamic Virility': Masculine Identities in Advertising for Tailors during the Interwar Period * 'Business (Almost) As Ususal': Men's Wear Advertising, Utility and Rationing during the Second World War * 'Nice Stuff Against the Skin': Pleasure and Spectatorship in Men's Underwear Advertising

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Also available in hardback, 9781845200862 GBP50.00 (March, 2005)

About the Author

Paul Jobling is Researcher in Arts and Architecture, University of Brighton. He is the author of Fashion Spreads.

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