PREFACE xix UNIT I METHODOLOGICAL PRELIMINARIES 1 Qualitative Fundamentals 3 2 Quantitative Fundamentals 13 UNIT II DECISIONS AT THE CONSUMER LEVEL 3 Theory of Consumer Choice 47 4 Consumer Demand: Theoretical Analysis 103 5 Consumer Demand: Empirical Estimation 160 6 Consumer Demand: Economic Forecasting 200 UNIT III MANAGERIAL DECISIONS AT THE FIRM LEVEL 7 Production Theory 243 8 Cost Theory 287 9 Production and Cost: Estimation and Forecasting 349 UNIT IV MANAGERIAL DECISIONS AT THE MARKET LEVEL 10 Market Structure and Business Organization 367 11 Pricing Decisions and Practices 414 UNIT V MANAGERIAL DECISIONS IN THE LONG RUN 12 Capital Budgeting and Investment Project Evaluation 451 13 Risk Analysis and Managerial Decisions under Uncertainty 487 14 Management Consultants and Information 546 APPENDIX 560 FURTHER READING 569 INDEX 573
M. J. ALHABEEB, PhD, is Professor of Economics and Finance in the Department of Resource Economics at the University of Massachusetts, Amherst. Dr. Alhabeeb has been teaching finance and economics for over thirty years and is a recipient of the Academy of Educational Leadership's Outstanding Teaching Award for Innovative and Creative Teaching. L. JOE MOFFITT, PhD, is Professor in the Department of Resource Economics at the University of Massachusetts, Amherst. The author of over fifty journal articles, Dr. Moffitt received his PhD.