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Managing Innovation, Design and Creativity
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Table of Contents

Introduction Chapter I What are innovation, creativity and design? Innovation Creativity Design Reading suggestions: Some useful websites Chapter II Innovation = creativity & commercialisation Case Study 1 BBC?s ?Walking with dinosaurs Appendix I Meet the Dinosaurs Appendix II Stages of the animation process Appendix III Excerpt from Brand Guide Appendix IV Awards as of 30th October 2001 Chapter III Structured processes for developing new products The evolution of the new product development process The Stage-Gate Process Development Funnel and Product Portfolio Management The role of the project leader Reading suggestions: Some useful websites: Chapter IV A note on globalisation Myth or Reality? Definitions Enablers and drivers of Globalisation Advantages of Global Innovation The Flipside of the Coin Obstacles to Global Innovation How to structure for R&D in a global context? What does Global mean in the context of new product development? What to consider when going global Summary Reading Suggestions Useful Websites: Chapter V Innovation & branding for the web Case Study 2 ihavemoved.com - A Appendix I Background to the 4 founders Chapter VI Strategy ? emergent or planned, and other issues Strategy ? planned or emergent? Strategy and Innovation Useful Concepts and Frameworks for Strategy Development Design and Strategy Reading Suggestions Some useful Websites: Chapter VII Branding and Innovation What is a Brand? Brands and innovation ? a closer look Brands and the web Reading Suggestions Some useful websites: Chapter VIII The value of market research Case study 3 Black & Decker?s Quattro Appendix I Company History Appendix II Capital Appropriation Request, Summary Extracts Chapter IX Approaches to Market Research What is it about market research? Traditional approaches towards market research The Future Reading Suggestions Some useful website Chapter X A note on teams Team composition Reading Suggestions Some useful website Chapter XI Collaboration ? innovation in manufacturing Case Study 4 The Lotus Elise Chapter XII The role of prototypes Why use prototypes? What prototype? Problems with prototypes Reading Suggestions Some useful website Chapter XIII Collaborating for innovation Some background Reasons for and benefits of collaboration What gets in the way of collaboration How to make collaboration work Open innovation and user-led innovation Reading Suggestions Chapter XIV Innovation & industry context Case Study 5 Roche ? Saquinavir Appendix I Team members Appendix II Drug Discovery Value Chain Chapter XV The effects of industry and cultural context Why think about context? Understanding constraints Contextual factors at the industry level Contextual factors ? the national level Chapter XVI Informal networks and the management of knowledge Informal networks What is knowledge? The importance of knowledge management The management of knowledge Reading Suggestions Some useful website Chapter XVII Innovation for the environment Case Study 6 Plastwood by Dumfries Recycling Appendix I Alternatives to Recycling Appendix II Recycling at BPI Chapter XVIII Green design ? clean environment or clean conscious? The argument for environmentally responsible design What are environmentally responsible products? Natural capitalism versus ?green design? The role of the designer Reading suggestions: Some useful websites Chapter XIX Note on Intellectual Property Rights (IPR) Types of intellectual property rights Reading suggestions: Some useful websites Chapter XX Innovation in large organisations Case Study 7 GKN ?Light Composite Joint Disk Appendix I Manufacturing Flow for the CDJ Appendix II Summary of technical & commercial advantages and technical limitations Chapter XXI Organising for innovation The process route Incremental versus radical ? what?s the difference? The people route A holistic approach to innovation Innovation roles Reading suggestions: Some useful websites Chapter XXII Venturing ? beyond company boundaries Avenues for realising innovation The Venture Capital Industry Finding venture capital Sources of external funding Reading suggestions: Some useful websites Chapter XXIII Innovation in Financial Services Case study 8 Shared Appreciation Mortgage - Bank of Scotland Appendix I Additional Information Chapter XXIV Innovation in the service industry Particularities about the service industry Design and service development Service development ? what drives success? Suggested Reading Useful Websites Chapter XXV Failure, risk and measuring in innovation What underpins success and causes failure? The complexity framework Is failure really failure? Minimising risk of failure ? risk management Measuring success Suggested Reading Chapter XXVI Building for innovation Case Study 9 John McAslan & Partner Appendix I Main players involved in the design & build of Yapi Kredi Bank Appendix II Development of the John Lewis Partnership Chapter XXVII Company culture & architecture Putting your work environment to work Changes in working practices and the office environment Change the work environment ? but for the right reasons Suggested Reading Some useful websites Chapter XXVIII Outsourcing ? designers in or out? Ins and outs of outsourcing Designers ? in or out? The case study of the MuZ Skorpion Concluding Remarks Reading Suggestions Some Useful Websites Chapter XXIX Putting all pieces into place Case 10 The Technology Partnership Appendix I Major Developments in the TTP Group since 1990 Appendix I Group Structure Appendix III Financial Performance Appendix IV The Venture Fund ? article from ?Financial News? Chapter XXX The innovative organisation Leadership ? the most critical ingredient The role of company culture Suggested Reading Useful Websites Chapter XXXI Changes in the world and innovation The next innovation challenges Discontinuous innovation The balancing act The future of business ? all change Suggested Reading Useful Websites Chapter XXXII Disruptive innovation Case 11 SAM - disruptive change in executive search Appendix I Chapter XXXIII Managing without control? Case 12 SAM Headhunting Appendix I How to use the case studies Appendix II Innovation Best Practice - achievements and remaining challenges since 2003 Appendix III Categories of Design Suggested Reading Useful Websites References

About the Author

Dr. Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include, BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, the National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon. Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.

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