Introduction; Part I. Coming to Terms with 'Cult of the Individual': 1. The secret speech and its impact; 2. The dual nature of commodities; 3. Redefining the cult; Part II. Charismatic Mobilization: 4. Lively study and application; 5. The Little Red Book; 6. Spectacles of worship; Part III. Cult and Compliance: 7. Ambiguous symbols; 8. The language of loyalty; 9. Rituals and commodities; 10. Curbing the cult.
This is the first history of the cult of Mao that was used to ensure the loyalty of the people.
Daniel Leese is Assistant Professor at the Institute of Chinese Studies at Ludwig-Maximilians-University in Munich. He is the editor of Brill's Encyclopedia of China (2008).
'Leese charts the rise of Mao's cult in clear stages, with an excellent eye for its intricacies.' The Times Literary Supplement