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Authoritative overview to a range of key marketing topics Accessible style and tone A dual approach - that is, looking at issues in some depth in the main six chapters and then also providing quick digests to popular and influential tomes, this dual approach gives readers an invaluable grounding in many key concepts
Kevin Duncan is a marketing consultant and author. He has written five books, including Run Your Own Business and Small Business Survival (Hodder), and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.
"A very handy at-a-glance collection of summaries from the works of other business gurus." Rita Clifton, Chairman, Interbrand "Reading these ultra-pithy summaries makes you wonder why all business books aren't one page long." Marie Petts, Management Development Manager, News International "This is brilliant. It not only provides a view of content and a critique of the books but it also allows the reader to suggest they have read and understood them. I will be taking advantage of the opportunity and extensively!" Jim Marshall, Director, Aegis "For people who value their time and need to move forwards quickly, then I strongly recommend you read this." Mark Giffin, Head of Brand Strategy and Creative Development, Visa Europe