Download the Free Fishpond App!
Download on the App Store

Android App on Google play
The Marketing Plan Handbook

Already own it?

Sell Yours
Home » Books » Business » Management » General

The Marketing Plan Handbook

By Alexander Chernev

$42.85  
Free shipping Australia wide
Ships from UK
Rating:
 
Register or sign-in to rate and get recommendations.
Format: Paperback, 188 pages, 4th Edition
Published In: United States, 01 November 2014
The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the plan-ning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.
EAN: 9781936572397
ISBN: 1936572397
Publisher: Cerebellum Press
Dimensions: 23.5 x 19.05 x 1.02 centimetres (0.33 kg)
Age Range: 15+ years
Tell a friend

Their Email:

Sell Yours

Already own this item?
Sell Yours and earn some cash. It's fast and free to list! (Learn More.)

Review this Product

BAD GOOD
 

Related Searches

 

Webmasters, Bloggers & Website Owners

You can earn a 5% commission by selling The Marketing Plan Handbook on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!

 

Authors/Publishers

Are you the Author/Publisher? Improve sales by submitting additional information on this title.

 

This item ships from and is sold by Fishpond World Ltd.