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Marketing Research


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Table of Contents

* The Role of Marketing Business Research in solving business problems * The Marketing Research Process * The Use and Evaluation of Secondary Data * Qualitative Research; an Overview * Qualitative Research; a comparison of Research Methods * Quantitative Research; Designing Questionnaires and use of scales * Sampling Methods * Qualitative Research; Collecting Observation Data * Quantitative Research; Collecting Data - to include how to analyse * Quantitative Research; Analysis of Data * Presenting and using the Research Results

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