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Marketing Strategy Desktop Guide

Great business successes are not based purely on clever products. Would Hoover, Gillette, Penguin Books (to name a few) have succeeded without a smart marketing strategy?"Desktop Guides" are a practical source of reference, guidance, techniques and best practice - with an abundance of checklists, charts, do's and don'ts, summaries and special tips. You can use this guide in two ways: read it through to acquire all the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies; and, dip into any chapter to find stimulating ideas and solutions for the issues you are currently facing.
Product Details

Table of Contents

How to manage in the 21st century; How to manage your marketing strategy; [part 1]; How to manage your marketing strategy; [part 2]; How to manage your competitor intelligence; How to manage your strategic marketing plans; How to manage your markets: The power of segmentation; How to manage your product strategy; How to manage your communication strategy; How to manage your pricing strategy; How to manage your distribution strategy; How to think like a strategist.

About the Author

Norton Paley has had over 25 years' senior management experience in the USA. He is the author of several books including Successful Business Planning and Manage to Win [Thorogood]. He is now a successful consultant - his client companies include: American Express, Chevron Chemical, Prentice-Hall, Hoechst and McDonnell-Douglas.


-... combines the passion of a strategic thinker with the practicality of a professional strategist. This guide belongs on every business professional's desk.---Joshua D Martin, President

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