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How to manage in the 21st century; How to manage your marketing strategy; [part 1]; How to manage your marketing strategy; [part 2]; How to manage your competitor intelligence; How to manage your strategic marketing plans; How to manage your markets: The power of segmentation; How to manage your product strategy; How to manage your communication strategy; How to manage your pricing strategy; How to manage your distribution strategy; How to think like a strategist.
Norton Paley has had over 25 years' senior management experience in the USA. He is the author of several books including Successful Business Planning and Manage to Win [Thorogood]. He is now a successful consultant - his client companies include: American Express, Chevron Chemical, Prentice-Hall, Hoechst and McDonnell-Douglas.
..". combines the passion of a strategic thinker with the practicality of a professional strategist. This guide belongs on every business professional's desk."--Joshua D Martin, President