|Other Retailer||Price Checked Time||Their Price in AUD||Our Price|
|Amazon UK||5 days ago||58.77||$33.61||You save $25.16|
|Amazon US||5 days ago||33.64||$33.61||You save $0.03|
Al Ries is Chairman of Ries & Ries, an Atlanta-based marketing strategy firm. He is a legendary marketing strategist and the bestselling author/coauthor of eleven books on marketing. Ries writes a monthly marketing column for AdAge.com, and he is frequently quoted in major publications. Jack Trout is President of Trout & Partners Ltd., where he supervises a global network of experts that apply his concepts and develop his methodology around the world. Trout is recognized as the world's foremost marketing strategist; his concept of "positioning" has become the world's #1 business strategy. Trout writes a bimonthly column for Forbes.com. Ries and Trout are also the authors of the marketing classic Positioning.