Absolutely Australia's Lowest Prices

Sell Your Old Stuff for Cash. It's Easy & Free to List. Get Started Now.

Marketing and Client Relations for Interior Designers


Product Description
Product Details

Table of Contents

Preface ix Acknowledgments xi PART 1 Effective Marketing Strategies 1 1 Positioning Your Firm 3 2 The Marketing Plan 13 3 Objectives 19 4 Company Profile/Internal 23 5 The Marketplace 41 6 Current Issues Influencing Our Market 53 7 Market Research 61 8 Targeting the Right Clients 67 9 Partnering with Technology 73 10 Techniques That Develop and Nurture Relationships 81 11 Who Will Lead? 103 12 Preparing Marketing Materials 107 13 Becoming a Major Force in Interior Design 117 PART 2 Selling as Communication 121 14 An Introduction to Selling 123 15 The Client Comes First 131 16 Rapport 137 17 Organization 143 18 The Art of the Interview 151 19 Your Brand 159 20 Preselling 175 21 The Presentation 183 22 Qualifying the Client 191 23 Defining a Project 207 24 Customer Service 215 25 How to Handle Complaints 221 26 Contracts and Letters of Agreement 225 27 Charging for Your Services 231 28 The Installation 249 29 Learning 257 Suggested Reading List 261 Index 263

About the Author

Mary V. Knackstedt, FASID, FIIDA, is president and founder of Knackstedt, Inc., of Harrisburg, Pennsylvania, and New York. She is an interior designer, furnituredesigner, consultant, and lecturer, and has taught interior design business practices at Harvard's Graduate School of Design for more than ten years. Knackstedt heads the Designers' Business Forum, a program dedicated to raising the level of interior design firms. ALSO BY Mary V. Knackstedt, Published by Wiley: The Interior Design Business Handbook: A Complete Guide to Profitability, Fourth Edition

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Marketing and Client Relations for Interior Designers on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond Retail Limited.
Back to top