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Marketing and Promoting Your Business
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Effective marketing is essential for small business success. Marketing, simply defined, is 'giving people what they want profitably'. This means designing a business offer that satisfies your customers to make sales. Satisfied customers return and refer others to your business. Marketing and Promoting Your Business, Second Edition, describes the marketing process for a small business and how to prepare a marketing plan for your operation. A separate chapter covers evaluating marketing results, including getting customer feedback, and business responses to unsatisfactory results. Exercises are located throughout each chapter. End-of-chapter quizzes, discussion items and case studies are also included. Research assignments then help students learn more about the practical applications of marketing. A glossary of marketing terms and answers to the quick quizzes are found at the end of the book. After reading this book, you should be able to plan and implement marketing activities for your small business, create sales, and achieve a reasonable profit. You will also know how to analyse results and feedback to evaluate marketing success.
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About the Author

Ian Birt is an accountant and registered tax agent. He has degrees in accounting and law, as well as postgraduate diplomas in education and psychology. He has worked extensively in small business, at every level, and for an accounting firm specialising in small business clients. Ian taught small business financial management and taxation over many years in the vocational training systems, and has written several successful books covering all aspects of small business management. The following books by Ian Birt are published by Tilde Publishing: Manage Finance and Develop Financial Plans: In Your Business, Fourth Edition; and Marketing and Promoting Your Business: Products and Services, Second Edition.

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