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Marketing to Women
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About the Author

Martha Barletta, president of The TrendSight Group, is a recognized authority on gender-focused marketing strategies for wooing women consumers. A Wharton MBA, she honed her marketing and sales talents via a distinguished career at top-flight agencies like McCann-Erickson, TLK, Foote, Cone and Belding, and Frankel, working on award-winning advertising campaigns and national marketing programs. Her lively style, command of her subject, and passion for her topic make her a popular presenter at corporations, conferences, and business schools. She has been quoted on CBS Evening News, NBC Nightly News, and ABC Money Matters, and in the Wall Street Journal, Fast Company, the New York Times, Fortune, BusinessWeek, Brandweek, Ad Age, and many other publications worldwide. www.trendsight.com

Reviews

#8220;Marti Barletta is a key thought leader when it comes to marketing to women. Marti has uncovered a mountain of relevant and actionable insights into women that would help any company gain a competitive advantage. #8221; #8212;Philip Kotler #8220;Marti approaches marketing to women with a zesty blend of wit and intelligence, backed up with enough just plain marketing smarts to inform and inspire you to take proper advantage of this enormous opportunity. #8221; #8212;Kirt Hibbitts, Senior Vice President, Director of Marketing Communications, Wachovia Bank

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